Regional Business Planning for Non-Core Market Expansion

Client Snapshot
A diversified industrial and medical instruments manufacturer with core presence in Europe, but seeking to expand scale in India, North America and Middle East
The Challenge
The client is mainly concentrated in core European markets while facing:
- Limited visibility and distribution reach in emerging regions
- Reactive approach to major client projects and partnerships due to low regional presence
- Non-uniform go-to-market strategy
Our engagement
working as a Strategy consultant for the company, I developed the following solution framework
Opportunity Assessment
- Conducted macro-economic and infrastructure trends across multiple sectors
- Built a prioritization list combining market size, product readiness and ease-of-entry
Regional Business Plan Framework
- 5-year growth walk incorporating key initiatives and execution capabilities
- Business enablers such Product tailoring, channel distribution structure, marketing communication plans
- Execution Roadmap – Management Operating System for executing the initiatives with clear timelines, ownership and measurable outcomes
Key Outcomes
4-5% incremental orders won and being executed in India. North America and Middle East plans being executed with clear quarterly and annual goals

Client Snapshot